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A+E Networks CREATIVE PARTNERSHIP SOLUTIONS
KFC
KFC challenged Lifetime to unite two iconic brands and build a groundbreaking 360 content experience that alters the way branded content is produced and perceived by consumers...
original co-productions and mid form programming
Panel Studies
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Sonic
Bailey's
Scotts
CUSTOM BRANDED MINI-SERIES CELEBRATING DEI
Ancestry
Leading up to the premiere of the Lincoln mega-documentary, HISTORY partnered with Ancestry to create a custom branded, three-episode mini-series that tells...
original co-branded production
Sherwin-Williams sponsored an exclusive hour of the Home. Made. Nation programming block on A&E for four weeks in 2021. The takeover included custom...
ONE-OF-A-KIND CREATIVE SOLUTIONS
INSPIRING STORYTELLING
WOUNDED WARRIOR PROJECT
Wounded Warrior Project partnered with HISTORY to produce two custom spots. The first one featured veteran and Wounded Warrior Project’s CEO...
original co-productions
OLAY
Olay partnered with Lifetime for 2021’s mini-movie event of the season: A Merry & Bright Makeover. This two-and-a-half-minute mini-movie tells a holiday love story in the style of the Christmas classic ‘Twas The Night before Christmas...
ORIGINAL CO-BRANDED PRODUCTIONS/CREATIVE STORYTELLING
GEICO
A+E joined forces with insurer and famed commercial maker GEICO to create three custom spots in support of their “What Are You Waiting For” campaign. Each version starts with the same premise, but introduces a unique spin...
ENTHUSIAST CONTENT
Oreo
Libman cleaning products sponsored the A&E Home.Made. Nation block with a seamless integration into an episode of "Sell This House". These clips show host...
programming integrations
Audible
In this custom sponsorship, Audible and Lifetime teamed up to spread holiday romance and cheer. Audible reached Lifetime’s engaged movie audience with Virtual Integrations in two holiday films...
Pro Social “Always On”
Rocket Mortgage
Rocket Mortgage partnered with HISTORY for year three of an award-winning campaign that highlights the Built For Zero initiative...
Promotional Marketing / PR Development
IHOP
A+E Networks and IHOP, part of the Dine Brands, flipped over the idea of building a Tiny House of Pancakes. Leveraging the talents of Tiny House Nation’s Zack Giffin...
25TH ANNIVERSARY
CONSUMER CELLULAR
HISTORY and Consumer Cellular are two brands that have connected people across the world for 25 years. As both brands were celebrating their 25th anniversary...
Original Co-productions and Long Form Programming
LAND ROVER
HISTORY leveraged it's "All You Need To Know" (AYNTK) franchise to create a custom, long form episode with and for Land Rover. "All You Need To Know: Overlanding" is a deep dive into the activity of overlanding -- self-reliant overland travel...
cross-platform shoppable advertising
SHARK
To break through the holiday shopping clutter, Shark teamed up with Lifetime to create a unique, cross-platform shoppable experience to air in ‘It’s A Wonderful Lifetime’ programming...
Enthusiast Content
PETSMART
Home.Made. Nation x PetSmart partnered together and created a custom holiday spot to live on A&E linear, A&E social and PetSmart’s O&O. This partnership promoted PetSmart’s...
SHERWIN-WILLAIMS
ORIGINAL CO-PRODUCTION AND MID-FORM PROGRAMAING
Olay partnered with Lifetime for 2021’s mini-movie event of the season: A Merry & Bright Makeover. This two-and-a-half-minute mini-movie tells a holiday love story...
ENDEMIC ENVIRONMENTs
Chewy
To align with the launch of "America's Top Dog," A&E and Chewy created a season-long partnership aimed to drive Chewy brand awareness, site traffic, increase visibility of their American Journey pet food...
original co-roductions and mid-form programming
LIBMAN MOP
SHERWIN-WILLIAMS
original co-productions And Mid-Form Programming
PRECISION & PERFORMANCE
TRACFONE
In 2022, Tracfone and HISTORY partnered together around the Season 11 premiere of Mountain Men through co-branded promotional elements across linear and social HISTORY Platforms...
Technical specifications, standards and guidelines for the delivery of all digital, video, and mobile advertising content across A+E Digital properties.
Traditional Advertising
Interactive Video Enhancements
eCommerce and Shoppable
Audio
Social
Partner Extensions
A+E TVE Video Ad Specifications
Non-Traditional
Video
Display
A+E offers Pre-Roll and Mid-Roll for :15 and :30 seconds advertisements that will run in the pre-roll or mid-roll position. Sponsorship ad positions are also available. Please inquire with your Account Executive for more information.
A+E Apps
Partner Apps
Featured Devices
• •
Engage our views with advertising on the following devices, Desktop, iOS, Android, tvOS, FireTV, AndroidTV, Chromeast, Roku and Samsung Tizen TV.
Assets needed +
Assets needed -
• • •
Apple ProRes 422 or 422 HQ (.mov) QuickTime h.264 15mbps+ (.mov) h.264 15mbps+ (.mp4)
Features +
Supported platforms: Roku
Lead time: 2-3 weeks
CTV
Mobile
Desktop
Features -
•
Engage audiences across all platforms with an interactive, high engagement user-experience
Extend your brands reach by advertising on our partners website and devices as well.
• • • • •
Altice Cox DirecTV Dish Frndly
Frontier Hulu Optimum Philo Sling
• • • •
Verizon Fios Vidgo Xfinity Xtream Mediacom
1280x720 / 1920x1080 / 16:9 aspect ratio .mov / .mp4 files 200 MB max file size
Custom Scrollable Header Sponsorship
Target audiences through fully customized, high-impact content driven experiences on A+E’s homepages.
Adjacency to editorial content across wider inventory Scale your sponsored content via responsive rich display Drives traffic to brand content better than standard formats Ability to deploy programmatically
• • • • • •
High resolution, layered PSD's of the campaign key art Layered photoshop files of any digital ads Fonts Video(s) (if applicable) - any file type, length, size Brand guidelines (if available) 6+ article urls - we can use placeholders until these are available
Lead time: 3-4 weeks
Geo-Addressable
Expandable
Back to Products
Supported platform: Desktop
Video Gallery
Ad Pod Skip
Canvas Carousel
Delivering brand messaging through a collection of rich media videos wrapped in a single ad. Engage audiences with high-impact, dynamic video executions across our platforms and network. Showcase a series of branded short-form content in a dynamic video gallery experience.
Brightline
Innovid
Curating high quality video content with brand messaging Engage audiences via highly relevant, dynamic, brand experiences on OTT
Supported platforms: Desktop, Mobile, CTV
Incentivizing users through video interaction and enabling the ability to skip ad breaks
true[X]
Assets needed
.mpg, .mov, .mp4 Layered PSDs: Layered design files to replicate brand design Brand or Product Logo: Vector format (.eps, .ai)
Brand or Product Logo: Vector format (.eps, .ai)
Static or Flash Banner Assets: Any campaign digital assets that should be repurposed
Supported platforms: CTV
Lead time: 3-6 Business Days
A dynamic ROS video experience able to house multiple videos and brand messaging.
Offers the user the ability to scroll through multiple high definition videos with brand messaging.
eCOMMERCE AND SHOPPABLE
Geo-Locations
QR Codes
SMS
AR + Shoppable Everywhere
Dynamically feature locations relevant to advertiser based on a viewer’s IP location and drive in-store traffic.
An interactive commercial spot where viewers can scroll through the nearest locations of their favorite brands all in the comfort of their own homes
Incentivizing users with interaction via the ability to skip ad breaks
.mpg, .mov, .mp4 Layered PSDs: Layered design files to replicate brand design Brand or Product Logo: Vector format (.eps, .ai) Static or Flash Banner Assets: Any campaign digital assets that should be repurposed
Rich Media interactive video with Store Locator Canvas
Drive viewers towards a specific discount, offer or promotion with brand imagery, messaging and QR code that reveals the offer on a mobile device when scanned.
Expandable, Geo-Addressable, and In-Stream units are offered.
Resolution & Quality: Preferred 1080p, minimum 720p
Frame Rate: Constant frame rate of 23.98, 25 or 29.97
In-Stream
Rich Media interactive video with user incentivization.
Rich Media video experience with carousel and expansion.
Lead time: 3-4 Weeks
Enable viewers to text a custom branded code to a specific number to receive special advertiser messaging, offer or promotion.
Incentivize users to interact with the brands.
Providing an interactive user experience through the ability to text promotions and special messaging
Supported platforms: Desktop, Mobile, Roku
Podcasts
TDIH Voice Skill
Align with A+E’s premium audio content and customizable themes across The History Channel, A&E and Lifetime.
Supported platforms: All major streaming platforms, including - A&E/HISTORY/Lifetime O&O sites, Apple Podcasts, Spotify, iHeartRadio
Lead time: 4-6 Weeks
Tagline reads by hosts Thematic custom episodes
Key brand messaging and usage
Pair with HISTORY’s voice skill on Amazon Alexa & Google Home to deliver historical information about a sponsored date to engaged info-seeking audiences.
Tagline read
Supported platforms: Alexa and Google Home
Quizzes
Polls
Live/Talent Q&A
Social Cause/Charity
Invite users to engage in a questionnaire or trivia experience tailored to A+E programming and/or advertiser themes and messaging.
Features
Supported platforms: Desktop
Lead time: 2-3 Weeks
Engage viewers with an interactive polling experience tailored to A+E programming and/or advertiser themes and messaging.
Live Q&A with network or relevant talent, done on social platforms using a custom hashtag for fans to post questions with. Video and/or static graphics to promote the Q&A event.
Brand Guidelines, logos
Supported platforms: Facebook, Twitter, Instagram
Lead time: 4-6 weeks
Eligible nonprofits and their supporters to raise money for charity directly on Instagram in a few ways — a Profile donate button, Donation Sticker in Stories, and Live Donations.
Profile donate button, Donation Sticker in Stories, and Live Donations.
Brand guidelines, logos, layered psd files
Supported platforms: Instagram
Snapchat
Twitter
A+E Networks partnered with Snapchat’s Discover platform to provide Snapchatters with original HISTORY/A&E/Lifetime short form series.
Supported platforms: Snapchat
3x Commercial Snap Ad breaks including 3-6 second, full-screen, non-skippable ads Commercial creative can include video, motion graphic video or stop motion video (must include audio)
A+E Networks has access to Twitter’s In-stream Video product, providing valued advertising partners with a unique pre roll advertising opportunity, pairing brand preroll in front of timely, thematic, buzzy A+E Networks video content.
Brand preroll video autoplays and is not skippable before :06 seconds before transitioning into A+E Networks video content Length is recommended at :06, but can be :15 or :30 seconds Preroll can live on A+E Networks video tweets or livestream video tweets
Supported platforms: Twitter
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Curtain Raisers
Sponsor eye-catching :10 VO and graphics that “raise the curtain” on an A+E series, special, or movie premier
Enhanced VOD Sneak Peek +
Enhanced VOD Sneak Peek
Deliver a branded first look at exclusive content from advertiser or A+E programming
Curtain Raisers +
Coming Soon
Video Specifications
STB Video On Demand
Creative Site Served Video Requirements
Format: QuickTime MOV or MPEG-4 (Full Requirements under A+E Site Served)
1x1 impressions pixels may be applied for 3rd party tracking (Please see page 4 for list of certified vendors)
Creative may also be delivered via select partners. Please deliver to any of A+E’s destinations (VOD preferred) where available
Adstream/Javelin Comcast AdDelivery Extreme Reach On The Spot Media Syncro Services Yangaroo (Destination: AEVOD)
Hulu
SEPARATE TAG REQUIRED Include only one highest available HD rendition to expedite testing and activation of tags – 1920x1080 with bit rate 15 Mbps or higher and without frame conversion – No VPAID renditions accepted Width and height must be explicitly noted in media file. Aspect ratios will cause creative to fail QC (Example: Width=1920, Height=1080) Hulu Full Creative Specs: https://advertising.hulu.com/ad-products/video-commercial/
Sizmek
Google Ad Manager
Flashtalking
Extreme Reach
VAST 2.0 .mp4 or .mov (All Platforms)
3rd Party Video Certified Vendors
VAST 2.0 .mp4 (Desktop, Mobile, Tablet & CTV)
1x1 Tracking Pixels (All Platforms)
A+E requires all 3rd party vendors to support/pass US privacy parameters for 1x1 pixels and VAST XMLs If a 3rd party vendor is not listed, A+E reserves the right to certify tags before implementing in direct paid campaigns. Please allow extra time for certification All 3rd party served creative should be called using secure tags and contain an .mp4 creative rendition VAST tags accepted across all platforms except STB-VOD. VPAID tags are not accepted
Media files should be available at top level XML Wrappers/redirects will not be accepted for campaigns trafficked as direct paid
Creative Lengths (All Platforms)*
Format: MPEG-4
• • • • • • • • •
Codec: AVC (H.264) Format Profile: High@ L4.1 ReFrames: 2 Video Bitrate: 20Mbps or higher Resolution: 1920x1080 (16:9) Chroma Sampling: 4:2:0 Frame Rate: Native Frame Rate (23.98, 25, 29.97) Scan Type: Progressive Audio: AAC, 192kbps, 2-channel stereo, 48kHz
Minimum: 6 Seconds Maximum: 120 Seconds Typical Lengths in 15 Second Increments
A+E Site Served
Video specifications support campaigns on all IP platforms including Desktop, Mobile/Tablet Web, Mobile/Tablet Apps and CTV devices
Format: QuickTime MOV (Preferred)
Codec: Apple ProRes 422 Resolution: 1920x1080 – square pixel aspect ratio Video Bitrate: VBR expected at 117Mbps – 147Mbps FPS: Same as source (23.98, 25, 29.97) Audio: 2-Channel Stereo, LPCM in either Big Endian or Little Endian, 16-bit or 24-bit, at least 48kHz, -24 LKFS +/-2
General Information
Ad Operations Contacts
Ben Detweiler (Benjamin.Detweiler@aenetworks.com) Danielle Pitt (Danielle.Pitt@aenetworks.com) Christina Price (Christina.Price@aenetworks.com) Damien Scott (Damien.Scott@aenetworks.com) Greg Rubin (Greg.Rubin@aenetworks.com)
Lead Time: Up to 3-5 business days before campaign start Please include your Account Manager when providing traffic materials Click tracking required on all creative content and must open in a new browser window or tab A+E defines user-initiated video as engagement with any of our content. Video advertisements that air with our content must play without additional user engagement requirements including “click to play” All creative content is subject to approval
Lead Time: Up to 3-5 business days before campaign start Please include your Account Manager when providing traffic materials Click tracking required on all creative content and must open in a new browser window or tab
